About Us
A Legacy That Began in 1912. A Taste That Has Traveled Generations.
On a crisp morning in 1912, after completing his daily workout, Lala Hans Raj Vig, a respected wrestler from Khushab village in Sargodha district (now in Pakistan), stood at the brink of history. With passion in his heart and strength in his arms, he was determined to create an energy-rich sweet that could support the rigorous lifestyle of wrestlers like him. His culinary experiments, combined with traditional knowledge, led him to develop something that was not only nutritionally powerful but also irresistibly delicious.
That was the day Dhodha was born—a rich, brown, nut-laden energy sweet, crafted with precision, passion, and purpose. Its name echoed masculinity and strength, while its flavor resonated with warmth and heritage. Soon, Dhodha gained immense popularity across nearby villages and towns. The road that led to his sweet shop in Khushab came to be fondly known as "Dhodha Street."
A Journey Through Time
When the subcontinent was partitioned in 1947, the Vig family left behind their ancestral land and legacy, carrying only memories and the secret recipe of Dhodha. They resettled in Kotkapura, Punjab, and resumed their sweet-making tradition. The taste of Dhodha remained unchanged, continuing to charm generations with its distinct flavor.
Over the decades, Dhodha expanded to cities like Ludhiana, Ghaziabad, and New Delhi, and made its way to international shores—winning hearts in the USA, UK, Canada, Australia, and New Zealand.
Today, the fourth generation of the Vig family keeps the tradition alive with the same passion and promise. The recipe remains a closely guarded family secret, passed down from one generation to the next, unchanged for over 112 years.
Our Legacy
Our path took shape in the early 2000s, under the exceptional guidance of Mr.Vipin Vig, who shaped the business with dedication and foresight. Today, the brand stands as a symbol of trust, thanks to his hard work, the unwavering support of our owners, and the divine blessings of Lala Hans Raj Ji.
Built on values, trust, and relentless effort, we continue to grow stronger every day—earning the respect and loyalty of every customer we serve.
Why Dhodha Stands Apart
Crafted with pure milk, dry fruits, and ghee, Dhodha is a rich and wholesome sweet that reflects traditional values and artisanal precision. Certified with ISO 9001:2000 and adhering to strict HACCP standards, Dhodha upholds the highest quality benchmarks. Rooted in a century-old heritage, this iconic sweet has crossed borders and won hearts across the world.
Every bite of Dhodha today tells the story of resilience, passion, and timeless taste. It is more than a sweet—it is a legacy. A tribute to Lala Hans Raj Vig, whose vision and vigor gave birth to one of India’s most iconic traditional sweets.
Gold Medal for Best Sweet Shop
Since Before Partition – A Legacy of Sweet Excellence
Honoring a timeless tradition that began even before the Partition of India, this Gold Medal recognizes a sweet shop that has not only delighted generations with its unmatched taste but has also earned the unwavering trust of families across decades.
From humble beginnings to becoming a household name, this shop has stayed true to its authentic recipes, rich heritage, and commitment to quality. Loved then, trusted now — it stands tall as the most cherished and reliable sweet shop, proving that true taste and tradition never fade.